Geography plays an important role in business analytics

Genesys developed the solution MARS (Market Analysis and Route Planning System) is a web-based decision support system facilitating analysis of complex business information to plan and implement marketing strategies. The solution integrates massive amounts of location-based information stored otherwise in a diverse of formats (maps, databases, spreadsheets, images, and so forth).

Customizable MARS is designed to suit the requirements of any organization in the sectors - FMCG Retail, Real-estate, Insurance, Pharma etc. The analytical tools integrate geographical data with sales, customer inventory, population and other data to facilitate.

• An accurate view of existing and potential customers

• Develop an appropriate marketing strategy

• Create a streamlined supply chain

 The application allows organizations to improve decision-making and promote their business.