Geography plays an important role in business analytics


Genesys developed solution MARS (Market Analysis and Route Planning System) is a web based decision support system facilitating analysis of complex business information to plan and implement marketing strategies. The solution integrates massive amounts of location-based information stored otherwise in a diverse of formats (maps, databases, spreadsheets, images, and so forth).


Customizable MARS is designed to suit the requirements of any organization in the sectors - FMCG Retail, Real-estate, Insurance, Pharma etc. The analytical tools integrate geographical data with sales, customer inventory, population and other data to facilitate.


  • Accurate view of existing and potential customers
  • Develop appropriate marketing strategy
  • Create a streamlined supply chain


The application allows organizations to improve decision making and promote its business.